America’s Best Kept Marketing Secret

October 17th, 2016


“Hold, please.”  Ugh – not again!

While being on hold is a fact of life for all of us in the business world, it doesn’t have to be something that turns your customers off.  While often overlooked, time your customers spend on hold is a ripe opportunity to educate and inspire your audience while developing your brand. 

Customers on hold are a captive audience for your marketing message.  Instead of boring your audience with silence or the same generic background muzac (you know, the one that always plays when you call to make a dentist appointment?), spiff it up with customized information about your business.  For example, if you are a medical provider, why not intrigue the caller with fascinating new wellness tidbits, new healthcare developments or events they may want to hear about, or even warn them of hazards they may not realize they are exposed to.

At Cortel we realize the opportunity for hold messaging to build our clients’ businesses. We partner with best of breed solutions providers who build customized hold messaging for our clients.  If this has piqued your interest, please email us at to make hold time the best time for your marketing.